Celebrity Charity Shop
The image of the charity shop is changing, but if you pop into Selfridges in May, the face of the person that serves you may be familiar.
Annie Lennox & several other female celebrities - who work with Oxfam on a variety of projects for women - have come up with the idea of a pop-up charity shop in Selfridges’ department store. Staffed by celebrities, including Lennox & Zoë Ball ‘The Oxfam Curiosity Shop’ will run from the 14th to the 20th May on the lower ground floor of the store, & will feature donations from the stars – clothes, accessories & curios they have worn or designed – with all of the takings from sales going to Oxfam for use with the women’s projects it supports throughout the world.
The shop will be launched by Annie Lennox at a select evening event - which will include a performance - & will be attended by two hundred & fifty paying guests.
During the week shoppers can enjoy a unique shopping experience, as a variety of celebrities step in to help sell the donated items, many of which will be accompanied by a short handwritten account by the owner detailing its history. The donated items are believed to include pieces from Annie Lennox, Helen Mirren, Elle McPherson, Natalie Imbruglia, Alexa Chung & Corinne Bailey Rae, as well as one off red carpet dresses from Livia Firth. Among the designers donating items are thought to be Stella McCartney & Vivienne Westwood.
The event reflects the changing face of charity shops over recent years, including the foray of style guru Mary Portas into the charity shop arena, & the unsalaried work of influential fashion expert, Jane Shepherdson – also a key player in The Oxfam Curiosity Shop – on behalf of Oxfam. The increasing demand for sustainable & ethical fashion has been harnessed for marketing purposes, & many charity shops have benefited from being given a ‘makeover’ in order to run along more commercially viable lines.
The celebrity hands on involvement of The Oxfam Curiosity shop, is also reminiscent of Oxfam’s Bookfest of last year, which saw celebrities including Philip Pullman, Bill Nighy, Alexei Sayle, Jonathon Coe & Joanna Trollope, volunteering in their local Oxfam bookshops. The commercial success of Oxfam is evidenced by its position as Europe’s largest high street retailer of second hand books, as well as it being the third largest bookseller in the UK. While to many, donating to & buying from a charity bookshop may seem like a great initiative for raising money in the fight against poverty, not everyone sees it in quite the same light. Angry independent booksellers who felt they were being put out of business, last year dubbed it ‘The Tesco of the book industry.’ & earlier this year the author Susan Hill wrote an interesting article in The Spectator in which, concerned for other charity shops - & with reference to their bookshop specific tactics – she branded them ‘thugs & bullies’.
Come what may it looks as if the changing face of charity shops is here to stay – no bad thing if you’re a fan – for both consumer & the ultimate beneficiaries. The Oxfam Curiosity shop will provide an exceptional opportunity for the consumer, & its proceeds will provide an opportunity to change the lot of some very vulnerable women.
Posted: April 11th, 2010 under Style Tips.
Comments: none












